Posts from the ‘Trends’ Category

Big Corporations Are Betting on Design. Your Firm Should Be, Too.

by Lynda Decker — May 10th, 2022

Major corporations aren’t exactly known for their transparency. But I’ve recently started seeing something that’s really surprised me. Corporate heavyweights like IBM, Goldman Sachs, Google, and Starbucks are providing a rare peek behind the corporate curtain: They’re publicly posting their internal brand standards, design guidelines and plans right on their websites. When these large, established companies start sharing information that…

Read full story
#article

Is Your Law Firm Guilty of Dismissing the Power of Social Media?

by Lynda Decker — September 29th, 2021

The old analogy of the three-legged stool applies to your firm’s digital marketing strategy. For marketplace success, you need more than a clear message. You also need an outstanding website experience and a compelling social media presence. Without any one of those pillars of support (message, website and social channels), your firm will be wobbly—and irrelevant. Strengthening your brand and…

Read full story
#article

Will Your Law Firm’s Website Be Top-Notch Without a UX Agency?

by Lynda Decker — July 7th, 2020

Usability is a hot-button topic in the world of website design. For good reason: If your law firm’s website has a poor user experience (UX), you risk losing business before even getting a chance to make your case. The question is, how deeply do you need to invest in UX when it comes time to redesign your firm’s website? Do…

Read full story
#article
Signup for our newsletter

How to Use Digital Recruiting to Engage Your Firm’s Prospective Hires

by Lynda Decker — June 29th, 2020

Your law firm lives and dies on the strength of your legal talent. Because that’s true, you invest deeply in attracting and retaining top recruits. After all, the future success of your firm depends upon those efforts! Although you have a recruiting section on your website, you’ve historically relied on a number of in-person events, such as campus visits and…

Read full story
#content upgrade

Legal Action: How (and Why) to Use Motion on Your Law Firm’s Website

by Lynda Decker — June 19th, 2020

Motion is an increasingly common feature in website design. Whether in the form of live-action video, animations, or kinetic typography, web designers use motion to set a tone, tell a story, or express a brand’s identity. Today, motion is most often found on entertainment and consumer goods websites. The legal space, on the other hand, is still almost entirely static….

Read full story
#content upgrade
Close
Close
Scroll to the bottom to agree