Close your eyes and picture the average law firm’s website. Chances are, you can pretty quickly conjure up a vision. It likely begins with a masculine color palette and conservative typography and ends with a banner image of a city skyline or the scales of justice. Sound familiar? That’s because law firms tend to create similar visual work. Lookalike websites…
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Content marketing is an extremely effective tool for businesses of all kinds. However, for many law firms, especially those that are still new to digital marketing, the idea of regularly producing original content is overwhelming. It’s no wonder. Content marketing requires a significant investment of time and resources. The reality is that it doesn’t really make sense for every law…
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Law firms tend to be long-lived businesses, often with decades or more of practice under their belts. The older generation of partners that presides over any long-established firm is usually credited with building the business. And that’s true. But these legacy partners historically used a very different set of business development strategies than the ones that are most effective today. They assembled…
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Your law firm stands by the quality of its work and the depth of its expertise. In many ways, these very attributes form the foundation of your firm’s success to date. That’s especially true if word-of-mouth referrals account for the majority of your new client acquisitions. And if your work speaks for itself, you (or others in your firm) may…
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