Posts from the ‘Branding’ Category

How Private Equity Firms Are Boosting Profits by Burnishing Portfolio Company Brands

The mission for any private equity firm is to find innovative ways to grow their portfolio companies and maximize their profits. More recently, some of the most forward-looking private equity firms have begun hiring brand consultants to work directly with their portfolio companies to build brand strategies and develop marketing plans. This new model is a distinct pivot for the…

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Listen to Lynda Decker As a Guest on the Legal Mastermind Podcast

Lynda Decker is a featured guest on the Legal Mastermind Podcast, a weekly show that focuses on the best growth and management tactics for law firms. Ryan Klein & Chase Williams, Managing Partners at Market My Market, speak with industry experts who share tips and secrets that lead to success. Decker, President and Creative Director at Decker Design, is a legal…

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Refresh Your Financial Services Brand to Stay Relevant and Avoid a Complete Overhaul

For financial services companies in a rapidly evolving industry, maintaining brand recognition and brand reputation are critical. The more frequent brand adjustments and refinements you can make, the more you can hold your position in the market without embarking on an expensive rebranding project. To keep your brand operating at its optimal level, you need to be monitoring and refreshing…

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Why Does My Law Firm’s Website Cost So Much?

The price question comes up frequently when I’m discussing potential website design projects, particularly with smaller firms. The fact is whether you are a boutique litigation firm or a massive, multinational AmLaw 50 firm, your website is your primary branding, marketing, communications, sales, and recruitment tool. And because we understand the important role your firm’s website plays in your firm’s…

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Challenges Facing Your Financial Services Firm’s Brand Go Deeper Than Design

Most financial services firms think they can reboot their brand with a quick visual refresh or a redesign of their website. If only it were that simple. Properly diagnosing brand issues facing financial services firms demands a rigorous, disciplined and thoughtful strategy around the design process. [gatedcontent-widget id=”5413″] Your brand is too valuable to take shortcuts when it comes to…

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