Posts from the ‘Marketing’ Category

How to Leverage Your Law Firm’s Website to Distinguish Your Brand and Demonstrate Value

Your law firm’s awards and accolades may be impressive, but to truly have an impact, they need to be used strategically and sparingly — and be supported with examples. Listing every recognition you’ve ever received or posting the logo of every client you represent will fatigue your prospective clients and cheapen your brand. First, you need to be selective about…

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Listen to Lynda Decker On the Holocene Podcast, “Expanding On a Life of Design”

Rob Auchincloss from HOLOCENE interviewed Lynda Decker on his podcast, as he seeks to gain knowledge from the most creative, adventurous and bright among us.  Check out episode #36 and listen to Rob and Lynda talk about dogs in the office, the design industry, surfing, the importance of nature and many other topics. Click on the play button below to…

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How Private Equity Firms Are Boosting Profits by Burnishing Portfolio Company Brands

The mission for any private equity firm is to find innovative ways to grow their portfolio companies and maximize their profits. More recently, some of the most forward-looking private equity firms have begun hiring brand consultants to work directly with their portfolio companies to build brand strategies and develop marketing plans. This new model is a distinct pivot for the…

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Putting Real People First: How to Use Personas to Differentiate Your Law Firm

It’s often said that companies don’t hire law firms—they hire lawyers. By the same token, your clients and prospects aren’t just companies—they’re people. And those people determine how an organization operates in the marketplace: how they approach problems, how they make purchasing decisions, who they are likely to turn to in a crisis, and what stakeholders they need to consider….

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Want a Stronger Brand? Give Your Clients a Superior User Experience

The importance of putting your customers first isn’t a groundbreaking concept. Yet most professional services firms have websites with a customer experience that falls well short of that ideal. Too many firms have websites that say what they want to say rather than what their customers need to know. Their sites are packed with jargon, difficult to navigate and try…

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