The price question comes up frequently when I’m discussing potential website design projects, particularly with smaller firms. The fact is whether you are a boutique litigation firm or a massive, multinational AmLaw 50 firm, your website is your primary branding, marketing, communications, sales, and recruitment tool. And because we understand the important role your firm’s website plays in your firm’s…
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Most financial services firms think they can reboot their brand with a quick visual refresh or a redesign of their website. If only it were that simple. Properly diagnosing brand issues facing financial services firms demands a rigorous, disciplined and thoughtful strategy around the design process. [gatedcontent-widget id=”5413″] Your brand is too valuable to take shortcuts when it comes to…
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Until recently, environment, social and governance (ESG) reports were largely seen as feel-good pieces to put a company’s best foot forward. Whether intended to show investors their money was spent responsibly or to cultivate a more favorable image, ESG reports didn’t previously have a ton riding on them. But today, ESG reports are under increased scrutiny from government regulators, investors,…
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The strongest brand is not just about what is seen. It is just as much about what is said. Successful branding for professional services firms requires an effective fusion of both visual and verbal identities. How you appear to your audience must closely align with how you address that audience. A compelling verbal identity that is crafted to amplify the…
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Identifying the right distribution channels for your content is essential to remaining relevant as younger generations become decision makers and begin shopping for financial services firms. Let’s put it this way. Do you know any millenials who get excited about opening a PDF or visiting a website landing page? Do you think they’re going to share it widely with their…
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