Posts from the ‘Marketing’ Category

How Prospect-Focused Site Design Wins Your Professional Services Firm More Clients

by Lynda Decker — June 27th, 2022

As a referral-based entity, your law firm should design its website to strategically cater to those customers. But so much can go wrong if you’re really not thinking about how people actually use your website. Visitors might have been the perfect “right-fit” prospect, but if they don’t (quickly) find what they’re looking for, they’ll simply look elsewhere. When potential customers…

Read full story
#article

Put Content in the Driver’s Seat of Your Website Design

by Lynda Decker — June 20th, 2022

The temptation for any firm redesigning its website is to begin by discussing visuals. You want to see all the bells and whistles. You want to make it flashy. Make it dynamic. Make it beautiful. I get it. It’s a natural instinct. It’s also completely wrong. Too many firms believe brand development and website design is a purely visual endeavor….

Read full story
#article

Your Firm Can’t Afford to Skip a Defined, Detailed Discovery Process

by Lynda Decker — May 20th, 2022

Before your firm redesigns its website, tackles a total rebrand, or plans to enter a new market, you must undertake a robust discovery process. Discovery is the most important aspect of any design project. It’s the foundation that informs every decision along the way. Without a thorough discovery process, a project can go over budget, blow past deadlines, fail to…

Read full story
#content upgrade
Signup for our newsletter

Big Corporations Are Betting on Design. Your Firm Should Be, Too.

by Lynda Decker — May 10th, 2022

Major corporations aren’t exactly known for their transparency. But I’ve recently started seeing something that’s really surprised me. Corporate heavyweights like IBM, Goldman Sachs, Google, and Starbucks are providing a rare peek behind the corporate curtain: They’re publicly posting their internal brand standards, design guidelines and plans right on their websites. When these large, established companies start sharing information that…

Read full story
#article

Top 5 Communications Missteps by Financial Services Firms

by Lynda Decker — October 8th, 2021

No one interested in real communication and connection prefers a one-way conversation, and neither should a financial services firm like yours. You can’t build rapport with your customers if the conversation with them isn’t mutual. The best way to create the necessary back-and-forth between you and your audience? Engage your customers in a way that elicits their attention and invites…

Read full story
#content upgrade
Close
Close
Scroll to the bottom to agree