Business Reality Check: Your Firm’s Growth Relies on the Right Positioning Statement
— April 19th, 2021No one person can be all things for all people. Most of us accept this truism when it comes to individuals. But too many professional services firms fall into that very trap by portraying themselves as jack-of-all-trade generalists. They pride their firm on being able to do it all. Unfortunately, in the world of professional services, a wide-open positioning is the same…
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