Rob Auchincloss from HOLOCENE interviewed Lynda Decker on his podcast, as he seeks to gain knowledge from the most creative, adventurous and bright among us. Check out episode #36 and listen to Rob and Lynda talk about dogs in the office, the design industry, surfing, the importance of nature and many other topics. Click on the play button below to…
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The mission for any private equity firm is to find innovative ways to grow their portfolio companies and maximize their profits. More recently, some of the most forward-looking private equity firms have begun hiring brand consultants to work directly with their portfolio companies to build brand strategies and develop marketing plans. This new model is a distinct pivot for the…
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Identifying the right distribution channels for your content is essential to remaining relevant as younger generations become decision makers and begin shopping for financial services firms. Let’s put it this way. Do you know any millenials who get excited about opening a PDF or visiting a website landing page? Do you think they’re going to share it widely with their…
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The temptation for any firm redesigning its website is to begin by discussing visuals. You want to see all the bells and whistles. You want to make it flashy. Make it dynamic. Make it beautiful. I get it. It’s a natural instinct. It’s also completely wrong. Too many firms believe brand development and website design is a purely visual endeavor….
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Major corporations aren’t exactly known for their transparency. But I’ve recently started seeing something that’s really surprised me. Corporate heavyweights like IBM, Goldman Sachs, Google, and Starbucks are providing a rare peek behind the corporate curtain: They’re publicly posting their internal brand standards, design guidelines and plans right on their websites. When these large, established companies start sharing information that…
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