Blog Archives

Is Your Law Firm Guilty of Dismissing the Power of Social Media?

by Lynda Decker — September 29th, 2021

The old analogy of the three-legged stool applies to your firm’s digital marketing strategy. For marketplace success, you need more than a clear message. You also need an outstanding website experience and a compelling social media presence. Without any one of those pillars of support (message, website and social channels), your firm will be wobbly—and irrelevant. Strengthening your brand and…

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Think You Still Own Your Firm’s Brand? Think Again.

by Lynda Decker — March 11th, 2021

If your professional service’s firm’s branding and reputation management feel more like a wrestling match than a friendly conversation, you have a problem. Too often, it goes something like this: You work hard to consistently express your firm’s brand. But in today’s digital-first world, the megaphone is in the hands of your customers. And a quick Google search reveals that…

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7 Ways to Future-Proof Your Financial Services Brand

by Lynda Decker — January 13th, 2021

In many ways, COVID-19 laid bare a lack of digital preparedness in seemingly sophisticated industries. Industries like financial services. 2020 was the year that “digital-first” finally went from an aspiration to a reality. Of course, the transition was already well under way. Amazon was replacing the mall. Twitter was displacing PR feeds and newswires. But on the heels of a…

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Legal Action: How (and Why) to Use Motion on Your Law Firm’s Website

by Lynda Decker — June 19th, 2020

Motion is an increasingly common feature in website design. Whether in the form of live-action video, animations, or kinetic typography, web designers use motion to set a tone, tell a story, or express a brand’s identity. Today, motion is most often found on entertainment and consumer goods websites. The legal space, on the other hand, is still almost entirely static….

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Show, Don’t Tell: How to Leverage Video Content in Marketing Your Law Firm

by Lynda Decker — October 22nd, 2019

Law firms are in a perpetual war for talent. In order to recruit top-tier lawyers, they must compete not only with other law firms but with tech companies and big businesses, too. Until recently, your firm may have relied on job fairs, activities in association with colleges and universities, and networking as its primary recruiting tools. While those tactics are…

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