A chief marketing officer is charged with charting your firm’s marketing strategy at an executive level by working closely with partners to achieve business goals. A dedicated CMO can take your law firm to the next level. The right CMO will both enhance your firm’s brand and increase its visibility while remaining true to your existing culture. Hire well, and…
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Your law firm’s website is without a doubt your most powerful communications, sales and marketing tool. It is the face of your firm and the first impression you will make on almost all of your prospective clients. In other words, you simply cannot afford for your firm’s website to become a liability with poor design choices and subpar messaging that…
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Your law firm’s awards and accolades may be impressive, but to truly have an impact, they need to be used strategically and sparingly — and be supported with examples. Listing every recognition you’ve ever received or posting the logo of every client you represent will fatigue your prospective clients and cheapen your brand. First, you need to be selective about…
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If your professional service’s firm’s branding and reputation management feel more like a wrestling match than a friendly conversation, you have a problem. Too often, it goes something like this: You work hard to consistently express your firm’s brand. But in today’s digital-first world, the megaphone is in the hands of your customers. And a quick Google search reveals that…
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For years, businesses across every sector—including the legal space—have been in the process of reducing their print footprints and expanding into digital. While the speed at which various industries have evolved varies, the trend toward digitization continued to pick up steam. A digital-first future has seemed a foregone conclusion. But it was still just that: the future. And then the…
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